Sabbioni Branding Image de Marque Promotionnelle by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Or in Design Graphique Competition Category.
OrGraphisme· 2024
Sabbioni Branding Image de Marque Promotionnelle
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award d'Or Winner in Graphisme Category
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- Verified Award Winner
- Verify Award Status for #157679
The Design
About Sabbioni Branding Image de Marque Promotionnelle
Grafiche Sabbioni avait besoin d'un nouveau positionnement de marque pour célébrer le 60e anniversaire de l'entreprise. Salt&Pepper a travaillé avec la société pour créer des langages visuels modernes afin de promouvoir cette étape importante, en mettant en avant les capacités de la marque en matière de durabilité de l'emballage et de procédés d'impression traditionnels. Salt&Pepper a créé un système d'identité visuelle énergique, robuste et positif, développant une gamme 100 % durable utilisant des encres à base d'eau et minimisant les déchets de papier pour promouvoir les valeurs fondamentales de l'entreprise.
The Recognition
About the A' Design Award d'Or
Sabbioni Branding Image de Marque Promotionnelle est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Sabbioni Branding Image de Marque Promotionnelle est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Sabbioni Branding Image de Marque Promotionnelle crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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