Hone Étagère by Pablo Vidiella is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Design de Mobilier Competition Category.

ArgentMobilier· 2024

Hone Étagère

by Pablo Vidiella

Client: Nama-d Studio

A' Design Award d'Argent Winner in Mobilier Category

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Verified Award Winner

Verify Award Status for #157738

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The Design

About Hone Étagère

L'étagère Hone est un design intemporel et magnétique inspiré des formes naturelles, et se présente comme une réinterprétation d'une étagère traditionnelle à travers une altération conceptuelle des propriétés physiques du matériau. De cette manière, le bois massif devient élastique de façon conceptuelle. Ce faisant, les supports verticaux s'étirent vers l'extérieur en isolant les plans horizontaux, donnant du mouvement à l'ensemble de la pièce et favorisant la transmission des charges. L'objectif est de mettre en valeur l'essence organique de la pièce, sa personnalité vivante et de contraster la force de sa masse avec la légèreté et le contact subtil avec le sol.

The Recognition

About the A' Design Award d'Argent

Hone Étagère est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Hone Étagère est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Hone Étagère est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hone shelf is a magnetic and timeless design which arises as a reinterpretation of a conventional shelf through a conceptual transformation of the physical properties of the material. By doing so, the wood becomes conceptually elastic. The vertical supports stretch outwards to isolate the horizontal planes, strengthening the joints, providing and promoting load transmission and thickness optimization, giving fluidity and movement to the piece.
Dimensions & Packaging: Width 1400mm x Depth 480mm x Height 1920mm
Tags: Shelf, wood, furniture, modern, minimalist, luxury, design
Production Technology: Hone Shelf is manufactured and tested using CNC technology and wood craftsmanship. Hone Shelf is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
Design Challenge: I found specially challenging to achieve an organic, beautiful and eye-catching piece of furniture through its complex manufacturing process. It needs to be magnetic to the viewer. Technically, the great challenge was to model and CNC cut the wooden pieces with such a complex geometry.
Research: When facing Hone Shelf, I had nature and living forms as a reference and inspiration. The creative process consists of trying to emulate this evolutionary natural process through natural materials and give a function to it, in this case a side table. This experimental phase is developed through direct transformation exercises using everyday simple material such as plasticine or paper, and tools such as drawing and 3D software. Once the model is created, a prototype is manufactured and tested using CNC technology and wood craftsmanship.
Inspiration: When facing Hone Shelf, I have nature and living forms as a reference and inspiration. Every curve and surface present in nature has a biological explanation related to a certain function over time, and these evolutionary transformations are my source of inspiration to create Hone Shelf. The creative process consists of trying to emulate this natural process through natural materials and give a function to it, in this case a bookshelf.
Project Duration: The project started in October 2023 and finished in November 2023 in Madrid.
Operation Flow: Hone Shelf interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us pleasure and tranquility. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it.