Summer Palace Tour Design de marque par YeZhang

Le design Summer Palace Tour Design de marque par YeZhang est un lauréat très estimé du prestigieux 2024 A' Design Award d'Or dans la catégorie Design Graphique.

OrGraphisme· 2024

Summer Palace Tour Design de marque

par YeZhang

Client : Beijing Jiaotong University

Lauréat du A' Design Award d'Or dans la catégorie Graphisme

244,004

Lauréat Vérifié

Vérifier le statut du prix pour le design #158812

Visiter le site Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Summer Palace Tour Design de marque

Summer Palace Tour est un design de marque créé pour une visite anniversaire du Palais d'Été à Pékin. Trois grands ensembles architecturaux sont illustrés dans un style 2,5D, regroupant plus de 20 bâtiments traditionnels chinois, en noir, rouge et vert. Le design est décliné sur des supports de communication, des fournitures de bureau et des souvenirs, imprimés sur papier couché et papier kraft en sérigraphie et dorure à chaud. Une boîte en papier kraft renferme deux affiches, quatre porte-clés, un ruban adhésif, une enveloppe et un carnet. Les visiteurs peuvent ainsi emporter avec eux le patrimoine de ce jardin.

La Reconnaissance

À propos du A' Design Award d'Or

Summer Palace Tour Design de marque est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Summer Palace Tour Design de marque est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Summer Palace Tour Design de marque crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensions & Emballage: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Mots-Clés: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Technologie de Production: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Défi de Conception: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Recherche: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiration: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Durée du Projet: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Flux Opérationnel: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Brevets: This work is all original images not copyrighted.
Membres de l'Équipe: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Crédits Images: This work is all original images not copyrighted.