Le design China In The Classics Design graphique promotionnel par Zhou Haiwen, Che Shilong and Guo Cheng est un lauréat très estimé du prestigieux 2024 A' Design Award de Bronze dans la catégorie Design Graphique.
BronzeGraphisme· 2024
China In The Classics Design graphique promotionnel
par Zhou Haiwen, Che Shilong and Guo Cheng
Client : China Global Television Network Co., Ltd.
Lauréat du A' Design Award de Bronze dans la catégorie Graphisme
Lauréat Vérifié
Vérifier le statut du prix pour le design #159836Le Design
À propos de China In The Classics Design graphique promotionnel
« La Chine dans les classiques » est un design graphique promotionnel conçu pour une émission de télévision consacrée aux classiques de la Chine ancienne. Le livre constitue le sujet principal du design. Il fait référence aux livres anciens d'Orient et d'Occident, notamment les lattes de bambou chinoises, les livres cousus à fil, les rouleaux de parchemin et les ouvrages reliés. Ces formes sont déconstruites et réorganisées en symboles visuels épurés. Les titres de dix œuvres classiques sont associés à la calligraphie chinoise. Le coffret cadeau est réalisé dans un papier au toucher spécial. Ce design permet à des personnes de différents horizons culturels de comprendre les livres et les récits chinois.
La Reconnaissance
À propos du A' Design Award de Bronze
China In The Classics Design graphique promotionnel est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. China In The Classics Design graphique promotionnel est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. China In The Classics Design graphique promotionnel satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
- Dimensions & Emballage
- These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
- Mots-Clés
- China, Classics, Heritage, Culture, Creativity
- Technologie de Production
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
- Défi de Conception
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Recherche
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
- Inspiration
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
- Durée du Projet
- The project started in 2022 in China, and is still promoted and distributed.
- Flux Opérationnel
- In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance. - Membres de l'Équipe
- Zhou Haiwen, Che Shilong, Guo Cheng
- Crédits Images
- Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng
Sponsorisé
Explorez au-delà de Designers.org
Découvrez des produits, services et opportunités proposés par nos partenaires publicitaires.
Plus à découvrir
Designs associés
Découvrez d'autres designs primés de la même catégorie, sélectionnés par mérite.
