Moonshot Bar Stand d'exposition par Takeshi Yoshida

Le design Moonshot Bar Stand d'exposition par Takeshi Yoshida est un lauréat très estimé du prestigieux 2024 A' Design Award de Bronze dans la catégorie Salon Professionnel.

BronzeSalon Professionnel· 2024

Moonshot Bar Stand d'exposition

par Takeshi Yoshida

Client : Takeshi Yoshida

Lauréat du A' Design Award de Bronze dans la catégorie Salon Professionnel

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Couleurs

Le Design

À propos de Moonshot Bar Stand d'exposition

Il s'agit du Pavillon du Japon au CES 2024, la plus grande convention technologique au monde. Le design s'inspire de la simplicité et du minimalisme, concept fondamental du Zen, qui accompagne le Japon depuis les temps anciens. Il crée un chaos organisé, c'est-à-dire de multiples attractions chaotiques soigneusement disposées. Il y a 5 attractions : des tables d'exposition, un comptoir d'information, un bar, un espace lounge et de convivialité, ainsi qu'un espace événementiel avec un grand écran. Contrairement aux stands traditionnels, les visiteurs profitent de boissons et de conversations dans un lounge et un bar conviviaux, que nous avons baptisé Moonshot Bar.

La Reconnaissance

À propos du A' Design Award de Bronze

Moonshot Bar Stand d'exposition est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Moonshot Bar Stand d'exposition est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Moonshot Bar Stand d'exposition satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimensions & Emballage: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Mots-Clés: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Technologie de Production: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Défi de Conception: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Recherche: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiration: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Durée du Projet: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Flux Opérationnel: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Crédits Images: Takeshi Yoshida, 2024.