Le design Reserva Das Parkias Identité de Marque par Tiago De Albuquerque Sales E Kiemle est un lauréat très estimé du prestigieux 2024 A' Design Award de Bronze dans la catégorie Design Graphique.
BronzeGraphisme· 2024
Reserva Das Parkias Identité de Marque
par Tiago De Albuquerque Sales E Kiemle
Client : Tiago de Albuquerque Sales e Kiemle - Tiago Versalles
Lauréat du A' Design Award de Bronze dans la catégorie Graphisme
Lauréat Vérifié
Vérifier le statut du prix pour le design #161512Le Design
À propos de Reserva Das Parkias Identité de Marque
La Réserve de Parkias est un projet environnemental important qui restaure les sols, reboise les zones dégradées avec des arbres indigènes et préserve la biodiversité. Basé sur des études sémiotiques, son logo a été conçu pour représenter le Parkia pendula, un arbre emblématique pouvant atteindre 40 m de hauteur avec un biodesign unique dû à ses globes floraux rouges suspendus à des pendules. Combinant ces références avec l'esthétique des peintures corporelles indigènes et de la coiffe de plumes, la couronne des peuples autochtones des forêts brésiliennes, une nouvelle représentation du Parkia est née : l'arbre couronné, la majesté de la Forêt Atlantique.
La Reconnaissance
À propos du A' Design Award de Bronze
Reserva Das Parkias Identité de Marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Reserva Das Parkias Identité de Marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Reserva Das Parkias Identité de Marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
- Dimensions & Emballage
- Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
- Mots-Clés
- sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design
- Technologie de Production
- Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
- Défi de Conception
- Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
- Recherche
- In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
- Inspiration
- Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
- Durée du Projet
- The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
- Flux Opérationnel
- Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
- Brevets
- Copyright belongs to Tiago de Albuquerque Sales and Kiemle, 2024
- Membres de l'Équipe
- Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
- Crédits Images
- Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017
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