Giao Hang Tiet Kiem Design de Marque by M-N Associates is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Design Graphique Competition Category.
ArgentGraphisme· 2024
Giao Hang Tiet Kiem Design de Marque
Client: M — N Associates
A' Design Award d'Argent Winner in Graphisme Category
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- Verified Award Winner
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The Design
About Giao Hang Tiet Kiem Design de Marque
La transformation du design de marque de Giao Hang Tiet Kiem (GHTK) représente authentiquement la circulation et la culture vietnamiennes. Inspirés par les roues de motos et les cartes de ruelles, le logotype repensé et l'icône Sourire Confiant transmettent joie et assurance à travers l'intégration numérique. La typographie animée reflète l'énergie dynamique des paysages urbains vietnamiens, visant à résonner auprès du public local à l'ère numérique. Cette approche innovante équilibre patrimoine et modernisation, capturant l'essence de la vie urbaine vibrante du Vietnam.
The Recognition
About the A' Design Award d'Argent
Giao Hang Tiet Kiem Design de Marque est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Giao Hang Tiet Kiem Design de Marque est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Giao Hang Tiet Kiem Design de Marque est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- Dimensions & Packaging
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - Tags
- branding, logistic, dynamic, vietnam, green, digital
- Production Technology
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- Design Challenge
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- Research
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- Inspiration
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- Project Duration
- The project was done within 6 months and was launched officially February 2024
- Operation Flow
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- Patents
- © M — N Associates 2024, Vietnam
- Team Members
- Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh - Image Credits
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
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