Easygo Identité Corporative par Xingyue Deng

Le design Easygo Identité Corporative par Xingyue Deng est un lauréat très estimé du prestigieux 2025 A' Design Award de Bronze dans la catégorie Design Graphique.

BronzeGraphisme· 2025

Easygo Identité Corporative

par Xingyue Deng

Client : Chengdu Mifang Culture Communication Co.,Ltd

Lauréat du A' Design Award de Bronze dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Easygo Identité Corporative

Le design intègre les significations directionnelles des caractères chinois pour le haut et le bas dans un langage visuel qui transcende les frontières linguistiques. En mettant l'accent sur la fonctionnalité intuitive à travers des formes concises et culturellement ancrées, le design communique efficacement auprès de différents groupes d'utilisateurs. Sa structure claire, son ton vibrant et son interaction ludique reflètent une attention réfléchie à l'utilisabilité et à la narration visuelle. À travers une représentation symbolique et une esthétique minimaliste, le design offre une expérience utilisateur distinctive et engageante.

La Reconnaissance

À propos du A' Design Award de Bronze

Easygo Identité Corporative est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Easygo Identité Corporative est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Easygo Identité Corporative satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The idea was inspired by the Chinese characters 'Up' and 'Down', which serve as both characters and arrows representing upward and downward movements. Additionally, the concept of a 'circle' symbolizes vitality. We ingeniously blend the intrinsic meanings of 'up' and 'down' with their visual representations, thereby breaking the boundaries of language. Our goal is to emphasize the product's functionality and convey the brand's concept directly.
Dimensions & Emballage: The product measures 1250mm × 750mm × 2000mm and weighs 50kg. It is separated packaged in several corrugated cardboard boxes.
Mots-Clés: Brand, elevator, sustainable development
Technologie de Production: In terms of product manufacturing, we use highly efficient materials, with the motor having a lifespan of up to 100,000 hours and minimal electricity consumption, reducing energy usage. We prioritize reducing carbon footprint, employing environmentally friendly production processes and adhering to the principles of circular economy to minimize waste generation. As for packaging, we consistently strive to utilize eco-friendly kraft paper materials, reducing environmental pollution from single-use packaging while still conveying the brand's tone.
Défi de Conception: Our design approach takes into account that elevator purchasers are often young people, but the ultimate users are elderly individuals. Therefore, we adopt a balanced design philosophy that aligns layout and graphics, satisfying the aesthetic preferences of modern young people while also providing elderly users with a more intuitive understanding of the brand's product functionality, simplicity, and sense of safety.
Recherche: We direct all our efforts to address the needs of the elder adults who find it difficult to trudge up and down the stairs in older walk-up buildings in Asia where it is not possible to be retrofitted with an external elevator. Our design approach has considered that the elevator buyers tend to be young people, while the ultimate users are the elderly. Therefore, we adopt a balanced design concept to match layout and graphics and break language barriers to convey a sense of simplicity, directness, and authenticity in our visual identity.
Inspiration: Easygo focuses on elevator innovation, striving to meet the needs of elderly individuals who struggle with stairs in older walk-up buildings across Asia, where external elevators cannot be installed. Due to generational issues, some elderly individuals may be non-literate, hence we aim to convey clear and concise messages through our brand's visual identity, eliminating language barriers and benefiting all elderly individuals.
Durée du Projet: The project commenced its development in Chengdu, China, in January 2020 and was launched in Chengdu and Beijing in April 2023. It was exhibited at the Hong Kong Design Summit in March 2024.
Flux Opérationnel: In the Asian market, we've observed that similar products are typically installed on walls of villas, clinics, and some subway stations. They operate on a single track, allowing only one person to ride at a time, and are priced high with numerous property condition restrictions. As for our product, we've innovatively utilized stainless steel dual tracks on the upper side and cement dual tracks on the lower side within corridors. With a load capacity of 150kg, it accommodates either two passengers simultaneously or one passenger with luggage. Featuring a hook-type design for easy removal, it takes up no space in the corridor.