Hwg Campus Lu Système de Signalétique by Thomas Geissert

Hwg Campus Lu Système de Signalétique by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2025

Hwg Campus Lu Système de Signalétique

by Thomas Geissert

Client: Teamgeissert

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #162366

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Colors

The Design

About Hwg Campus Lu Système de Signalétique

L'objectif était de créer un système doté de sa propre identité et originalité. Le système de signalétique et d'information possède ainsi un langage graphique clair et reprend les éléments architecturaux du nouveau bâtiment. Un concept chromatique facilite l'orientation. Il accueille et informe les étudiants à l'extérieur (parking, campus), les guide vers les entrées et à l'intérieur des bâtiments jusqu'aux départements et installations recherchés. L'accent est mis sur la lisibilité, l'accessibilité et la reconnaissance. Une solution a été développée qui ne suit pas les tendances éphémères, mais qui est durable dans sa forme et sa matérialité.

The Recognition

About the A' Design Award de Bronze

Hwg Campus Lu Système de Signalétique est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Hwg Campus Lu Système de Signalétique est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Hwg Campus Lu Système de Signalétique satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT