Shanghai New Bund Mansion Centre d'expérience by Jian Zhang

Shanghai New Bund Mansion Centre d'expérience by Jian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Or in Design d'Intérieur Competition Category.

OrIntérieur· 2025

Shanghai New Bund Mansion Centre d'expérience

by Jian Zhang

Client: Dejoy International Architects

A' Design Award d'Or Winner in Intérieur Category

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The Design

About Shanghai New Bund Mansion Centre d'expérience

Shanghai New Bund Mansion est un centre d'expérience situé dans un quartier résidentiel de faible densité en bordure de la rivière Huangpu. L'intérieur s'étend sur 1 200 mètres carrés et se divise en deux zones. Le côté sud accueille les espaces de réception et d'exposition, inspirés du luxe discret d'un hôtel de style shanghaïen. Le côté nord adopte le concept d'un jardin extérieur et abrite quatre appartements témoins. Un rideau de velours vert, un mur de pierre en arc de cercle, un comptoir d'accueil noir et un plafond miroir dessinent le parcours des visiteurs. Le projet transforme un immeuble de bureaux contraignant en un espace ouvert et accueillant.

The Recognition

About the A' Design Award d'Or

Shanghai New Bund Mansion Centre d'expérience est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Shanghai New Bund Mansion Centre d'expérience est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Shanghai New Bund Mansion Centre d'expérience crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design focused on crafting the Shanghai-style art experience center with an overarching design strategy, facilitating future projects developments with heritage, depth, and "inherent sophistication," ensuring this project distinguishes itself amidst other luxury residences in the region, offering unique, memorable qualities.
Dimensions & Packaging: With an area of 1200 square meters, the layout is divided into two primary zones: the south side is dedicated to reception and display areas, designed to evoke the quiet luxury of a Shanghai-style hotel, while the north side features an outdoor garden concept. This area encloses four model rooms, immersing visitors in a vibrant courtyard setting.
Tags: New Bund Mansion, Experience center, Dejoy International Architects, Shanghai, Interior Design,
Production Technology: The tour begins in the elevator hall, enveloped by a luxurious green velvet curtain. Upon entering the south side, visitors are greeted by a sophisticated welcome area featuring an elegant arc-shaped stone wall, a sleek black reception desk, and twinkling starry lights. The ground is inlaid with guiding signs that direct the flow of guests, while a mirrored ceiling enhances the space, creating an illusion of height in the dimly lit environment.
Design Challenge: One of the challenges was adapting the functional space of the experience center to an office building environment. Office buildings are often enclosed spaces with core-centered layouts, limited floor heights, and restricted floor area and depth, which contrasts with the open and inviting atmosphere required for the experience center. Through various interior design strategies, the designer resolved this conflict.
Research: The elevator hall serves as a transitional link, balancing the flow of movement and anchoring the space with visual focal points at both ends of the corridor. The ceiling design, in particular, showcases innovative solutions to spatial limitations, making this project a prime example of adaptive design within a constrained environment.
Inspiration: Guided by the theme of time, the designer incorporated classic elements reminiscent of Old Shanghai, reinterpreting them with a modern sense of fashion and architectural refinement. This approach allows the space to serve as a "translation of local culture," blending traditional Shanghai charm with contemporary design.
Project Duration: Located in a new luxury residential area along the Huangpu River, the development stands as one of Shanghai's few exclusive low-density neighborhoods. It harmoniously blends ecology, parks, waterfront living, and commerce, embodying the quintessential Shanghai style.
Operation Flow: Moving through the space is like walking through a cinematic experience, engaging with friendly scaled architectural and spatial elements, and revealing a future lifestyle rooted in Shanghai’s heritage.
Team Members: Chief designer: Zhang Jian
Image Credits: TOPIA