Wen Shan Hai Design intérieur d'un centre d'expérience by Xiang Wang

Wen Shan Hai Design intérieur d'un centre d'expérience by Xiang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award de Platine in Design d'Intérieur Competition Category.

PlatineIntérieur· 2025

Wen Shan Hai Design intérieur d'un centre d'expérience

by Xiang Wang

Client: Tang Design

A' Design Award de Platine Winner in Intérieur Category

1,016,345
Verified Award Winner
Verify Award Status for #164834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Shan Hai Design intérieur d'un centre d'expérience

Wen Shan Hai est un centre d'expérience de marque dédié à l'alcool Moutai, situé à Chongqing, en Chine. L'intérieur accueille des dégustations, des banquets privés et des rencontres de club. Un plan d'inspiration traditionnelle organisé autour d'une cour place un atrium carré au centre, encadré par des coursives qui desservent des salons privés thématiques. Vitrines d'exposition et espaces de dégustation jalonnent un parcours sinueux à travers le hall principal. Des surfaces en bronze, des meubles en métal et verre ainsi qu'un plafond miroir définissent la palette de matériaux. Le projet relie l'architecture orientale traditionnelle à un cadre résolument contemporain.

The Recognition

About the A' Design Award de Platine

Wen Shan Hai Design intérieur d'un centre d'expérience est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. Wen Shan Hai Design intérieur d'un centre d'expérience affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. Wen Shan Hai Design intérieur d'un centre d'expérience est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Team Members: Chief designer: Xiang Wang
Image Credits: HANMOVISION