Neuro X Jouet d'entraînement à la concentration by Liu Qinyang and Wang Yuchen is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design de Jouet Competition Category.
BronzeJouet· 2025
Neuro X Jouet d'entraînement à la concentration
by Liu Qinyang and Wang Yuchen
Client: Central Academy of Fine Arts
A' Design Award de Bronze Winner in Jouet Category
Verified Award Winner
Verify Award Status for #164993The Design
About Neuro X Jouet d'entraînement à la concentration
Neuro X est un jouet d'entraînement à la concentration destiné aux enfants de cinq ans et plus. Le coffret comprend quatre N-blocks et un bandeau. Ce dernier capte les signaux des ondes cérébrales de manière non invasive et les transmet aux blocs via une connexion sans fil. Chaque bloc ajuste ses électroaimants internes, de sorte que le ferrofluide contenu dans une solution aqueuse change de forme et de rythme. Plus la concentration est intense, plus les formes créées sont dynamiques et complexes. Les blocs peuvent être interchangés afin d'explorer différents niveaux de difficulté. Tous les éléments sont fabriqués à partir de matériaux sûrs et hermétiquement scellés.
The Recognition
About the A' Design Award de Bronze
Neuro X Jouet d'entraînement à la concentration est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Neuro X Jouet d'entraînement à la concentration est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Neuro X Jouet d'entraînement à la concentration satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Children naturally face challenges with attention control during development, but criticism can harm their confidence. Studies show that unconscious focus during play and exploration supports prefrontal cortex development. We aim to use play as a tool to aid this growth. The attention-training toy employs a commercial tgam module to capture eeg signals, using them to control ferrofluid's shapes and rhythms, enabling "thought-driven interaction." This merges physiological signals with physical materials, blending art and technology to create a unique experience that fosters sustainable attention development.
- Dimensions & Packaging
- Product Dimensions: N-blocks: Width 180 mm x Depth 180 mm x Height 60 mm, medi-headband: Width 210mm x Depth 240mm x Height 45mm Recommended Age: 5 and over Recommended number of players: 1 Kit includes: 4 N-blocks, 1 medi-headband
- Tags
- Focus Training Toy, Child-Friendly Design, Edutainment, EEG, Art and Technology
- Production Technology
- Technically, we have made this a reality. The headband includes a commercial tgam module that non-invasively collects eeg signals. The n blocks receive the collected signals via bluetooth, adjusting the internal electromagnetic strength to activate and reshape the ferrofluid immersed in a water-based solution. The ferrofluid supports diy at home and can be made using edible oil and iron powder. All toy components are made from safe materials and are securely sealed.
- Design Challenge
- The challenge lies in reducing costs, making it affordable for more families.
- Research
- The goal of this project is to provide an entertaining and educational attention training toy for school-aged children. Through expert and user interviews, the design integrates neuroscience and educational science, taking into account brain development needs and children's emotional needs to create a child-friendly design. After conducting market and technology research, feasibility and financial analyses were carried out. The final design won two international awards and two domestic Chinese awards, receiving endorsements from experts and recognition within the industry.
- Inspiration
- Ferrofluid is an interactive and safe material that, under the control of an electromagnet matrix, can create diverse shapes and movements. It captured my younger sister's curiosity, as she perceived it as a living creature she could interact with. Therefore, I aim to create a unique narrative connection between humans and the material, enhancing this interaction to meet the emotional needs of children during their growth process.
- Project Duration
- The project was launched in Hangzhou, Zhejiang, in April 2023 and completed in Beijing in August 2024. It won the second prize at the Beijing division of the China international university innovation competition in 2023 and was awarded the European product design award, IDA bronze, and the China design award in 2024.
- Operation Flow
- Step 1: Put on the medi-headband, place the n-blocks on a flat surface, and power on both devices. Step 2: Focus your attention while the medi-headband collects the data. Step 3: The n-blocks process the brainwave data, causing the ferrofluid moves with signal strength. Greater focus creates more dynamic and intricate shapes. Step 4: Swap out the n-blocks to explore different levels of difficulty.
- Patents
- Patented.63/404,074.PEAR & MULBERRY, 2022. USPTO
Patented 202421501318.3. Liu Qinyang, Wang YuChen.2024. CNIPA
Copyrights belong to Liu Qinyang & Wang YuChen.2024 - Team Members
- Liu Qinyang
Wang Yuchen
Wang Xuanzheng - Image Credits
- Image #1: Creator Wang Yuchen, Neuro X, 2024.
Image #2: Creator Wang Yuchen, Neuro X, 2024.
Image #3: Creator Wang Yuchen, Neuro X, 2024.
Image #4: Creator Liu Qinyang, Neuro X, 2024.
Image #5: Creator Liu Qinyang, Neuro X, 2024.
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