Kaorium Dispositif d'Expérience Olfactive par Toshiharu Kurisu - Scentmatic

Le design Kaorium Dispositif d'Expérience Olfactive par Toshiharu Kurisu - Scentmatic est un lauréat très estimé du prestigieux 2025 A' Design Award d'Argent dans la catégorie Design d'Interface.

ArgentInterface· 2025

Kaorium Dispositif d'Expérience Olfactive

par Toshiharu Kurisu - Scentmatic

Client : Scentmatic Inc.

Lauréat du A' Design Award d'Argent dans la catégorie Interface

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Couleurs

Le Design

À propos de Kaorium Dispositif d'Expérience Olfactive

Ce système de signalétique interactive offre une nouvelle façon d'expérimenter et d'apprécier les parfums grâce à la fusion de la senteur et du langage. Utilisant la technologie Kaorium alimentée par l'IA, qui visualise les caractéristiques des parfums, les utilisateurs peuvent approfondir leurs perceptions personnelles des senteurs et explorer des mots descriptifs qui résonnent avec leurs impressions. Cela leur permet de découvrir des parfums qui correspondent parfaitement à leurs sensibilités individuelles.

La Reconnaissance

À propos du A' Design Award d'Argent

Kaorium Dispositif d'Expérience Olfactive est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Kaorium Dispositif d'Expérience Olfactive est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Kaorium Dispositif d'Expérience Olfactive est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Dimensions & Emballage: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Mots-Clés: Kaorium, AI, fragrance, signage, device
Technologie de Production: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Défi de Conception: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Recherche: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiration: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Durée du Projet: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Flux Opérationnel: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Brevets: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Membres de l'Équipe: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Crédits Images: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.