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Mawa Branding Identité Visuelle by Mohammed Obaid

Mawa Branding Identité Visuelle by Mohammed Obaid is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design Graphique Competition Category.


BronzeGraphisme· 2025

Mawa Branding Identité Visuelle

by Mohammed Obaid

Client: Mohammed Obaid

A' Design Award de Bronze Winner in Graphisme Category

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The Design

About Mawa Branding Identité Visuelle

Ce design présente un emblème circulaire doré entrelacé, symbolisant l'unité, la force et la continuité, associé à une typographie sans serif moderne pour la clarté et la sophistication. Inspiré des motifs géométriques de l'architecture de luxe, le dégradé doré apporte de la profondeur et reflète une qualité haut de gamme. Conçu à l'aide d'outils numériques avancés, il est optimisé pour l'adaptabilité et la polyvalence sur diverses applications, garantissant une performance constante sur les supports imprimés, numériques et grand format. Cette alliance harmonieuse entre symbolisme culturel et élégance contemporaine crée un impact visuel durable.

The Recognition

About the A' Design Award de Bronze

Mawa Branding Identité Visuelle est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Mawa Branding Identité Visuelle est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Mawa Branding Identité Visuelle satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design features an interwoven gold circle symbolizing unity, strength, and continuity, paired with sleek typography for clarity and sophistication. The premium gold color reflects luxury and high quality, making it unique and memorable. It balances elegance and cultural meaning, embodying "Mawa" as a symbol of comfort and belonging.
Dimensions & Packaging
This non-physical logo design features a geometric circular emblem with smooth, interwoven elements symbolizing unity and strength. A gold gradient adds depth and luxury, crafted using advanced digital tools. The modern sans-serif typography is precisely aligned with the emblem, ensuring balance and clarity. Optimized for scalability, the design maintains its versatility across print, digital, and large-format applications, making it both functional and visually impactful.
Tags
Luxury logo design, real estate branding, gold emblem, elegant typography, unity and strength, premium branding, modern design, scalable logo, cultural symbolism, timeless appeal
Production Technology
Used Adobe Illustrator to make the logo and all it's applications, the photos was edited using Adobe Photoshop.
Design Challenge
The hardest part was combining cultural meaning with a modern, luxurious look. We needed the design to reflect the Arabic meaning of Mawa while appealing to a high-end market. Creating the gold circle to symbolize unity and luxury, while making it work across different formats, was a big challenge. Limited feedback and ensuring the design connected with all audiences were obstacles we overcame by testing and refining the design multiple times.
Research
This design was created through research aimed at developing a logo that embodies luxury and comfort in the real estate sector. It symbolizes unity, strength, and premium quality by blending cultural symbolism with modern luxury branding trends. Designed using Adobe Illustrator, feedback from experts and clients refined the concept. The gold circular emblem and modern typography enhance emotional connection and clarity, establishing trust and elevating design standards in the industry.
Inspiration
Similar geometric and circular patterns can be found in luxury architecture, such as golden domes or ornamental designs in upscale buildings.
Project Duration
This project was designed in February 2022, In Riyadh Saudi Arabia, and it is used in the company's office.
Operation Flow
This logo operates as a versatile and impactful visual identity, seamlessly adapting across various mediums like print, digital, and signage. Its clean, modern design ensures clear communication, while the interwoven gold circle adds an element of sophistication and memorability. The balance between the emblem and typography makes it instantly recognizable, creating a strong connection with the audience. Its elegance and scalability ensure consistent performance across all applications.

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