Rotary Sans Police de caractères by Paul Robb and Moira Bartoloni

Rotary Sans Police de caractères by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2025

Rotary Sans Police de caractères

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award d'Argent Winner in Graphisme Category

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Verified Award Winner
Verify Award Status for #167715

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Colors

The Design

About Rotary Sans Police de caractères

Rotary Sans est une police de caractères sans-serif OpenType aux structures géométriques et aux légères variations de forme. Elle intègre des pièges à encre en forme de poire qui favorisent la lisibilité et ajoutent un élément visuel distinctif. La police offre un jeu complet de glyphes latins, ainsi que des caractères alternatifs et des ligatures, pour divers usages typographiques. Sa conception met l'accent sur la clarté et la cohérence, adaptée à des contextes tels que l'identité de marque. Rotary Sans existe en plusieurs graisses et styles, utilisables dans des formats numériques et imprimés nécessitant lisibilité et apparence uniforme.

The Recognition

About the A' Design Award d'Argent

Rotary Sans Police de caractères est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Rotary Sans Police de caractères est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Rotary Sans Police de caractères est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensions & Packaging: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tags: Type design, Typeface, Specimen
Production Technology: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Design Challenge: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Research: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiration: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Project Duration: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Operation Flow: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb