Cyp Identité Visuelle by Pablo Prada Granada

Cyp Identité Visuelle by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fer in Design Graphique Competition Category.

FerGraphisme· 2025

Cyp Identité Visuelle

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

A' Design Award de Fer Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #169177

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Colors

The Design

About Cyp Identité Visuelle

Cyp s'est adressé au studio en quête d'une nouvelle identité graphique novatrice susceptible de rafraîchir l'image de sa marque, établissant une identité à la fois plus personnalisée et distinctive, reflétant sa nouvelle présence et son approche dans le secteur. Le design final représente les principaux services et produits de l'entreprise tout en transmettant un sentiment de sécurité et de fiabilité. Le concept s'inspire des principes du Yin-Yang, qui représentent l'interaction de forces opposées, et capture la dualité des principales gammes de produits de Cyp, qui s'équilibrent et se complètent simultanément.

The Recognition

About the A' Design Award de Fer

Cyp Identité Visuelle est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Cyp Identité Visuelle est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Cyp Identité Visuelle est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada