Masseria Auraterrae Complexe hôtelier nature by Bepi Povia

Masseria Auraterrae Complexe hôtelier nature by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award de Fer in Design d'Architecture, Bâtiment et Structure Competition Category.

FerArchitecture· 2025

Masseria Auraterrae Complexe hôtelier nature

by Bepi Povia

Client: BPI&G + Partners

A' Design Award de Fer Winner in Architecture Category

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Verified Award Winner

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The Design

About Masseria Auraterrae Complexe hôtelier nature

Masseria Auraterrae est un complexe hôtelier au cœur de la nature, situé à Polignano a Mare, dans les Pouilles, en Italie. Le projet restaure un édifice historique de 3 000 mètres carrés au sein d'un domaine de 120 000 mètres carrés. La conception s'inspire du concept « Roots » (Racines), qui met en valeur les pratiques traditionnelles, les matériaux locaux et les techniques de construction transmises de génération en génération. Le recours à des matériaux disponibles localement réduit les besoins de transport et soutient l'économie régionale. La récupération des eaux de pluie, les énergies renouvelables et la gestion des déchets organiques y sont intégrées. Les épigraphes en pierre et d'autres éléments historiques ont été préservés.

The Recognition

About the A' Design Award de Fer

Masseria Auraterrae Complexe hôtelier nature est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Masseria Auraterrae Complexe hôtelier nature est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Masseria Auraterrae Complexe hôtelier nature est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.