Gioia No 1 Driver de golf by Do It Solutions

Gioia No 1 Driver de golf by Do It Solutions is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Articles de Sport Competition Category.

BronzeArticles de Sport· 2025

Gioia No 1 Driver de golf

by Do It Solutions

Client: DO:IT Solutions

A' Design Award de Bronze Winner in Articles de Sport Category

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Colors

The Design

About Gioia No 1 Driver de golf

Gioia No 1 est un driver de golf conçu pour les femmes et les golfeurs amateurs. La tête est optimisée en termes de moment d'inertie et adaptée aux caractéristiques biomécaniques des joueuses non professionnelles. Chaque partie du driver est façonnée afin d'améliorer les angles de lancement à des vitesses de swing plus lentes, ce qui favorise la précision et de plus longues distances depuis le départ. Des emplacements de masselottes intégrés à l'arrière et au talon permettent un réglage individuel. La tête est réalisée par moulage à modèle perdu en alliage de titane Ti811, avec un volume de 420 centimètres cubes et un loft de 19 degrés.

The Recognition

About the A' Design Award de Bronze

Gioia No 1 Driver de golf est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Gioia No 1 Driver de golf est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Gioia No 1 Driver de golf satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Golf can be challenging, especially the frustration after a failed shot. That's why we developed the first MOI-optimized driver for women and amateur golfers. GIOIA is a particularly easy-to-play driver customized to the golfers’ momentum of inertia and the biomechanical characteristics of female, non-professional golfers. Every part of the driver is designed for optimized launch angles at slower swing speeds. The results are accuracy, longer distances from the tee, and confidence in the game.
Dimensions & Packaging: Heel to toe: 119,35mm / Sole to crown: 64,44mm / Face to back: 106mm / Lie 60° / Loft 19° / Bulge 13° / Roll 13° / Volume: 420ccm / Weight: 170g -190g / Additional weights for the back: max. 50g / Additional weights for the heel max. 10g.
Tags: golf, driver, product, design, engineering, innovation
Production Technology: A fist design prototype was realized using FDM and SLA 3D print with PLA and ABS like resin. After the definition of the final geometry, another second prototype was created. To aim for a final material touch-and-feel the prototype was made via SLM 3D print using EOS TI 64 Titanium alloy as the material of choice. For the series production the products are produced with investment casting. The final material is Ti811(TI-8AL-1V) Titanium alloy.
Design Challenge: Designing a Golf driver, the following standardized design and construction parameters apply: The Lie Angle has to be 60°. The distance from heel to toe must be greater than the distance from face to back. The distance from heel to toe must not be greater than 127mm. The distance from the sole to the crown cannot be greater than 71,12mm. If the outermost point of the heel is not clearly defined, it is deemed to be 22,24mm above the horizontal plane on which the club (driver) is lying. The Volume must not exceed 460 cubic centimetres, plus a tolerance of 10 cubic centimetres. The distance between the heel and the plane containing the axis of the shaft should be greater than 15,88mm. The centre of gravity should lay on the neutral axis plane through the face centre.
Research: Very often conventional women's drivers simply do not fit, as if they had been designed for men and subsequently modified slightly for women. Most women's drivers were often too long, too heavy and had a loft that was unsuitable for the individual swing power and technique. For three years we devoted ourselves intensively to the goal of developing the perfect driver for slow swing speeds. We tested different lengths, weights and lofts, analysed materials and spoke to numerous female golfers about their experiences and challenges. What began as an observation became a mission: to create the ideal women's and amateurs' driver that meets special requirements and helps women to reach their full potential.
Inspiration: “I was teaching a very nice lady but unfortunately, she couldn't get to grips with her driver swing. I thought, why do women and amateurs have to play with a driver that isn't right for them? That's how the story of GIOIA began.” We created the perfect club, enabling amateur golfers to grow in the game and just have fun when teeing off. The design is smooth, highly effective, and its minimalistic rationalism brings the correct dose of understatement of quality and luxury to the play.
Project Duration: The project started in 2023 and was presented in 2025 in Linz, Austria.
Operation Flow: The driver's head is intended to be fully fitted by GIOIA professionals to transfer the feel of shorter clubs to the driver. Therefore, it offers plenty of integrated fitting options. The remote fitting process is quick, easy and precise and can be done from the comfort of your own home. You can get your unique GIOIA driver in just a few steps. After you have entered all the necessary information into a form, the GIOIA fitting software calculates the optimal driver specifications for you. Our professionals will then tailor your driver for you in the workshop. Carefully packaged, your exclusive GIOIA driver will be delivered to your home.
Team Members: Matteo Blason
Florian Nimmervoll
Michael Hofbauer
Dominik Diensthuber
Thomas Pfaffenbauer
Hana Stein
Lilith Laner
Image Credits: Image #1 - #5: DO:IT Solutions, 2025.