Sawamura Award 2024 Visuel clé d'événement by Takuma Tahara

Sawamura Award 2024 Visuel clé d'événement by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2025

Sawamura Award 2024 Visuel clé d'événement

by Takuma Tahara

Client: SAWAMURA Inc.

A' Design Award d'Argent Winner in Graphisme Category

63,046

Verified Award Winner

Verify Award Status for #171707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Visuel clé d'événement

Sawamura Award 2024 est un visuel clé créé pour un événement d'entreprise destiné aux nouveaux collaborateurs, organisé dans un théâtre de kabuki traditionnel à Kyoto, au Japon. Le thème de l'événement était la tradition et l'innovation. Les lettres du mot KABUKU ont été dessinées avec une typographie variée, de sorte que chaque lettre fonctionne à la fois comme une lettre et comme une illustration. Les couleurs et les motifs japonais traditionnels empruntés au théâtre ont été associés à une palette chromatique inédite. Le visuel clé a été décliné sur les certificats, les invitations en forme de billets de spectacle, les sceaux et les supports promotionnels, conférant à l'événement une identité unifiée.

The Recognition

About the A' Design Award d'Argent

Sawamura Award 2024 Visuel clé d'événement est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Sawamura Award 2024 Visuel clé d'événement est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Sawamura Award 2024 Visuel clé d'événement est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara