House of Smaragd Boîte de l'Avent by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Cadeaux Competition Category.
BronzeCadeaux· 2025
House of Smaragd Boîte de l'Avent
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
A' Design Award de Bronze Winner in Cadeaux Category
Verified Award Winner
Verify Award Status for #171968The Design
About House of Smaragd Boîte de l'Avent
Le Calendrier de l'Avent House of Smaragd est une boîte à compte à rebours structurée fabriquée en papier écologique et matériaux durables, conçue pour une utilisation répétée. Il contient quatre bijoux emballés individuellement, chacun sécurisé dans des compartiments séparés. L'emballage est recyclable et réutilisable, réduisant l'impact environnemental. Le design de la boîte permet un accès contrôlé à chaque compartiment, préservant l'élément de surprise tout en maintenant les articles protégés.
The Recognition
About the A' Design Award de Bronze
House of Smaragd Boîte de l'Avent est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. House of Smaragd Boîte de l'Avent est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. House of Smaragd Boîte de l'Avent satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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