Platine Événement · 2026
The Netherlands Pavilion Pavillon d'exposition
- A' Design Award de Platine 2026 in Événement
- CLIENT: Netherlands Enterprise Agency and AND B.V.
- Estimated Number of Design Views: 995,795
- Verification code 5AD4C9F87C · Verify this award
Colors
About The Netherlands Pavilion Pavillon d'exposition
Le Pavillon des Pays-Bas est un pavillon d'exposition construit pour l'Exposition universelle 2025 d'Osaka. Le pavillon présente le tournant historique des Pays-Bas, passés de la lutte contre l'eau à l'eau comme alliée en matière d'énergie propre, d'adaptation climatique et de mode de vie durable. Chaque visiteur reçoit une Orbe, une sphère à tenir en main qui guide le parcours et active des installations interactives, dont un film à 360 degrés projeté sous un dôme et créé grâce à l'intelligence artificielle générative. La structure est conçue pour être démontée, afin que tous les composants puissent être réutilisés après l'exposition.
About the A' Design Award de Platine
The Netherlands Pavilion Pavillon d'exposition est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. The Netherlands Pavilion Pavillon d'exposition affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. The Netherlands Pavilion Pavillon d'exposition est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.
Press Kit
- Unique Properties
- The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
- Dimensions & Packaging
- Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
- Tags
- Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
- Production Technology
- Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
- Design Challenge
- The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
- Research
- A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
- Inspiration
- The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
- Project Duration
- The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
- Operation Flow
- The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
- Patents
- Copyrights and IP of the Building belong to RAU Architects (2025).
- Image Credits
- Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.
Video Credits: Tellart
