Narrative Installation Bâtiment de musée by Duan Wu

Narrative Installation Bâtiment de musée by Duan Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Design d'Architecture, Bâtiment et Structure Competition Category.

ArgentArchitecture· 2026

Narrative Installation Bâtiment de musée

by Duan Wu

Client: Guangzhou Academy of Fine Arts Art Museum

A' Design Award d'Argent Winner in Architecture Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Narrative Installation Bâtiment de musée

Narrative Installation est un musée d'histoire conçu pour le campus d'une académie des beaux-arts à Canton, en Chine. Le projet transforme un bâtiment existant du campus en un dispositif narratif spatial qui associe architecture, scénographie d'exposition, paysage et médias immersifs. Neuf zones thématiques sont disposées en boucle sur environ 2 315 mètres carrés et reliées par un foyer central doté de deux entrées. Des écrans tactiles, des projections activées par le mouvement et un éclairage narratif permettent aux visiteurs de progresser à leur propre rythme. Une réhabilitation structurelle légère favorise la modularité des espaces.

The Recognition

About the A' Design Award d'Argent

Narrative Installation Bâtiment de musée est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Narrative Installation Bâtiment de musée est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Narrative Installation Bâtiment de musée est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project transforms a traditional history museum into a spatial narrative device by integrating architecture, exhibition, landscape, and immersive media. Unlike static displays, it creates an open, interactive environment where viewers actively engage with history through physical, digital, and emotional layers of experience.
Dimensions & Packaging: The total built area is approximately 2315 square meters. The space includes 9 thematic areas, modular exhibition bays, digital interaction zones, and a central foyer with dual access. It integrates digital projection, motion sensors, and scalable display units for real-time updates.
Tags: Spatial Narrative, Immersive Museum, Architectural Storytelling, Campus Memory, Cultural Heritage, Digital Interaction, Experiential Design, Education Space, GAFA Anniversary, Public Engagement
Production Technology: The project employs immersive media, modular exhibition systems, and spatial sequencing techniques. Integration of audiovisual content, narrative lighting, and custom-built interactive installations enhances the user journey. Lightweight structural retrofitting allows for flexible spatial transformation of the existing campus structure.
Design Challenge: The greatest challenge was balancing historical accuracy with contemporary engagement. Adapting an existing space while ensuring architectural integrity and digital functionality required resolving technical, symbolic, and emotional complexities under tight deadlines and budgetary limitations.
Research: A qualitative, user-focused study was conducted to explore spatial narrative in education environments. Methods included archival analysis, stakeholder interviews, and prototyping. Insights revealed the effectiveness of immersive design in enhancing historical engagement, influencing educational institutions seeking experiential storytelling.
Inspiration: Inspired by the 70th anniversary of Guangzhou Academy of Fine Arts, the design reimagines how institutional memory can be conveyed through space. Drawing from contemporary narrative theory and spatial storytelling, it seeks to build a dynamic bridge between historical legacy and the evolving cultural consciousness of future generations.
Project Duration: The project started in October 2022 in Guangzhou, China, and finished in November 2023. It was inaugurated as part of the 70th anniversary celebrations of Guangzhou Academy of Fine Arts on the University City campus.
Operation Flow: Visitors move through nine thematic zones laid out in a loop, guided by multimedia storytelling and physical cues. Interaction occurs through touch panels, motion-activated visuals, and layered content, allowing users to navigate at their own pace while forming personal connections with historical content.
Image Credits: Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023