V6 Lifestyle Art Emporium Showroom de mobilier by Xiang Li

V6 Lifestyle Art Emporium Showroom de mobilier by Xiang Li is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Or in Design d'Intérieur Competition Category.

OrIntérieur· 2026

V6 Lifestyle Art Emporium Showroom de mobilier

by Xiang Li

Client: DeRUCCI V6 Home

A' Design Award d'Or Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #174321

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Colors

The Design

About V6 Lifestyle Art Emporium Showroom de mobilier

V6 Lifestyle Art Emporium est un showroom de mobilier de 1300 mètres carrés. L'aménagement intérieur suit une narration de promenade dans un jardin, inspirée des cheminements des jardins classiques chinois. Les visiteurs traversent des scènes reliées entre elles, et chaque espace propose une histoire différente à travers des transitions douces, des vues cadrées et une ambiance sonore. Des agencements modulaires permettent de réorganiser les présentations au gré du renouvellement des collections. Les mises en scène vont de coins-salons intimistes à des installations en miroir. Le projet transforme un hall d'exposition fonctionnel en un parcours spatial guidé qui exprime le caractère de la marque.

The Recognition

About the A' Design Award d'Or

V6 Lifestyle Art Emporium Showroom de mobilier est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. V6 Lifestyle Art Emporium Showroom de mobilier est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. V6 Lifestyle Art Emporium Showroom de mobilier crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The V6 Lifestyle Art Emporium redefines traditional showroom design by adopting a garden-touring narrative. Through modular scenes, architectural segmentation, and flexible display strategies, it transforms functional space into a poetic, immersive experience. The design unites structure, color, and rhythm, offering a high-end spatial journey that merges brand identity with emotional resonance.
Dimensions & Packaging: 1300 square meters
Tags: Showroom, Exhibition
Design Challenge: The biggest challenges were the extremely tight timeline - only four and a half months from concept to completion - and the rigid constraint of pre-determined furniture. The designer had to accommodate all pieces without omission or excess, while still ensuring spatial harmony and storytelling. Balancing fixed content with creative freedom under such pressure required precise planning and high design agility.
Research: The "V6 Lifestyle Art Emporium" serves as a three-dimensional narrative vehicle for the brand philosophy of "V6 Home," a brand under the DeRUCCI Group. Designer intended to transcend the traditional function of product display. The goal is to establish an in-depth dialogue between the brand and its audience by elevating the core values embedded within the space. Taking the exploration of a garden-like realm as the artistic expression of the space, the designer transforms the brand's high-end positioning, artistic essence, and refined tone into tangible physical experiences. While fulfilling the basic requirements for display, the design integrates dual values of artistic expression and experiential drive, endowing the space with sustainable and extendable vitality.
Inspiration: Inspired by the classical Chinese garden’s narrative path, this project reimagines spatial storytelling in a modern showroom. The designer was driven by a desire to express life aesthetics beyond product display—creating emotional immersion and sensory memory. The concept stems from blending Eastern spatial philosophy with contemporary modular logic, forming a design language both poetic and adaptive.
Project Duration: The project began in Dongguan, Guangdong in October 2024 and was completed in February 2025. The exhibition space serves as a flagship showcase for V6 Home, under the DeRUCCI Group.
Operation Flow: Visitors move through the space as if walking through a garden. Each area tells a different story, guiding users with soft transitions, framed views, and immersive sounds. Modular layouts adapt to changing displays. The shifting atmospheres—from intimate sofa nooks to mirrored installations—stimulate exploration. This dynamic flow fosters deep engagement and emotional connection with the brand.
Image Credits: SFAP