Si Shengsheng Coffret cadeau magnétique par Peng Gao, Mian Wu and Yixuan Wu

Le design Si Shengsheng Coffret cadeau magnétique par Peng Gao, Mian Wu and Yixuan Wu est un lauréat très estimé du prestigieux 2026 A' Design Award de Fer dans la catégorie Cadeaux.

FerCadeaux· 2026

Si Shengsheng Coffret cadeau magnétique

par Peng Gao, Mian Wu and Yixuan Wu

Client : The China Media Group Spring Festival Gala

Lauréat du A' Design Award de Fer dans la catégorie Cadeaux

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Couleurs

Le Design

À propos de Si Shengsheng Coffret cadeau magnétique

Si Shengsheng est un coffret cadeau de magnets créé à l'occasion du Nouvel An chinois et de l'année du Serpent. L'ensemble réunit quatre magnets décoratifs pour réfrigérateur, chacun porteur d'un vœu particulier : le bonheur, la prospérité ou encore le plaisir de la bonne table. Dans la culture chinoise, le serpent incarne le renouveau et la continuité à travers ses cycles naturels d'hibernation et de mue. Le design associe le serpent au ruyi, emblème traditionnel de bon augure, transformant ainsi une créature redoutée en une mascotte bienveillante. Les magnets peuvent être apposés sur toute surface magnétique et composés librement.

La Reconnaissance

À propos du A' Design Award de Fer

Si Shengsheng Coffret cadeau magnétique est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Si Shengsheng Coffret cadeau magnétique est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Si Shengsheng Coffret cadeau magnétique est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimensions & Emballage: 250*250*30
Mots-Clés: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Technologie de Production: CNC,Stamping manufacturing, Epoxy resin coating
Défi de Conception: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Recherche: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiration: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Durée du Projet: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Flux Opérationnel: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Membres de l'Équipe: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Crédits Images: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025