Bronze Publicité · 2026
Episode Conveni Système de marque résidentielle
by Yiseo Kwon
- A' Design Award de Bronze 2026 in Publicité
- CLIENT: Sk D&d
- Estimated Number of Design Views: 7,034
- Verification code 6F7B36CB85 · Verify this award
Colors
About Episode Conveni Système de marque résidentielle
Episode Conveni est un système de marque conçu pour un service résidentiel axé sur un mode de vie urbain efficace. L'identité repose sur la métaphore de l'interrupteur : les services essentiels peuvent être activés et les éléments superflus désactivés. Le système comprend une architecture de logo, une charte typographique et chromatique ainsi qu'un langage iconographique destiné aux interfaces numériques. La signalétique, les contenus numériques et la communication auprès des utilisateurs obéissent aux mêmes règles visuelles. Le résultat est évolutif et peut être adapté à chaque site tout en demeurant cohérent.
About the A' Design Award de Bronze
Episode Conveni Système de marque résidentielle est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Episode Conveni Système de marque résidentielle est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Episode Conveni Système de marque résidentielle satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Press Kit
- Unique Properties
- Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
- Dimensions & Packaging
- The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
- Tags
- branding, visual identity, logo system, design system, user experience
- Production Technology
- Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
- Design Challenge
- The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
- Research
- This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
- Inspiration
- This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
- Project Duration
- The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
- Operation Flow
- This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
- Patents
- Copyrights belong to SK D&D Co., Ltd., 2025.
