ABA Typographic Posters Campagne publicitaire by Paul Robb

ABA Typographic Posters Campagne publicitaire by Paul Robb is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2026

ABA Typographic Posters Campagne publicitaire

by Paul Robb

Client: S6 Foundry

A' Design Award d'Argent Winner in Graphisme Category

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Verified Award Winner
Verify Award Status for #179734

View at A' Design Award Press Release Award Badge

Colors

The Design

About ABA Typographic Posters Campagne publicitaire

Les affiches typographiques ABA constituent une campagne publicitaire conçue pour une université des arts. Des affiches typographiques grand format sont imprimées et installées dans des lieux publics urbains, où des mises en page audacieuses et des systèmes chromatiques captent l'attention. Chaque affiche fait office de marqueur pour un contenu en réalité augmentée, auquel le spectateur accède en scannant l'image imprimée avec un smartphone. La couche de réalité augmentée ajoute des éléments animés et interactifs qui prolongent le message imprimé. La campagne présente l'enseignement artistique aux futurs étudiants de manière directe et participative.

The Recognition

About the A' Design Award d'Argent

ABA Typographic Posters Campagne publicitaire est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. ABA Typographic Posters Campagne publicitaire est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. ABA Typographic Posters Campagne publicitaire est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Dimensions & Packaging: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tags: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Production Technology: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Design Challenge: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Research: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inspiration: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Project Duration: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Operation Flow: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Team Members: Paul Robb, Moria Bartoloni, Tommaso Paganini
Image Credits: Paul Henry Robb