Tmall Home Zheng Zhou Song Shan Lu Design intérieur de commerce de détail by Taobao Design

Tmall Home Zheng Zhou Song Shan Lu Design intérieur de commerce de détail by Taobao Design is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Design d'Intérieur Competition Category.

ArgentIntérieur· 2026

Tmall Home Zheng Zhou Song Shan Lu Design intérieur de commerce de détail

by Taobao Design

Client: Tmall Home

A' Design Award d'Argent Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #180315

View at A' Design Award Press Release Award Badge

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The Design

About Tmall Home Zheng Zhou Song Shan Lu Design intérieur de commerce de détail

Tmall Home Zheng Zhou Song Shan Lu est un magasin d'électroménager doté d'une surface d'exposition de 3 170 mètres carrés. Le thème « Toutes choses croissent » relie la devanture extérieure, la zone d'entrée, l'espace de services intégrés et le paysage végétal. La devanture adopte une forme fluide et stratifiée inspirée des jeunes pousses en germination. L'entrée associe un sol en pierre mate antidérapante à des panneaux miroirs intelligents dédiés à l'affichage et à l'interaction. Les plantes persistantes tolérantes à l'ombre, les galets naturels et les plateaux de mousse sur mesure ne requièrent que très peu d'entretien. Le projet présente ainsi conjointement la technologie et la culture orientale.

The Recognition

About the A' Design Award d'Argent

Tmall Home Zheng Zhou Song Shan Lu Design intérieur de commerce de détail est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Tmall Home Zheng Zhou Song Shan Lu Design intérieur de commerce de détail est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Tmall Home Zheng Zhou Song Shan Lu Design intérieur de commerce de détail est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project weaves the theme of All Things Grow through the outdoor storefront, entrance functional area, integrated service area, and green landscape, creating an immersive environment where technology and culture converge. Through thematic storytelling, it organically merges home appliances, user emotions, and Eastern philosophical concepts, transforming the commercial space beyond a mere venue for transactions into a cultural medium that conveys brand values and lifestyle vision.
Dimensions & Packaging: The exhibition area is 3,170 square meters.
Tags: Tmall Home Design,All Things Grow,Eastern Aesthetics,Sprouting Seedlings,Smart Interaction,Green Landscape of Pines, Pebbles and Mosses,Lifestyle Proposition,Fusion of Technology, Futurism, and Art,Home Appliance Retailer
Production Technology: The outdoor storefront adopts a streamlined, layered structure that captures the graceful silhouette of sprouting seedlings. At the entrance, non slip matte stone flooring and crystal clear smart mirror panels in walls meet display and cleaning requirements while improving user interaction. The green landscape combines shade tolerant evergreen species, natural pebbles, and custom moss trays to ensure enduring ecological beauty with minimal maintenance, embodying a commitment to sustainability.
Design Challenge: The core innovation is creating a spatial paradigm that integrates culture, technology, and emotion. Unlike conventional home appliance retailers centered on product display, the project is rooted in Eastern ecological wisdom. It uses the metaphor of growth to suggest technological evolution and the concept of Xianjing to reimagine service value, imbuing the commercial space with narrative depth and emotional resonance. This pioneers a shift from selling products to offering ideal lifestyles.
Research: As Gen Z emerges as the dominant consumer cohort, their expectations for cultural resonance and immersive experiences have risen dramatically. Concurrently, competition in the home appliance industry has shifted from mere specification comparisons to holistic scenario based solutions. In response, this project addresses the modern desire for technological warmth and mental relaxation by merging Eastern natural philosophy with smart technology, establishing a distinctive brand identity.
Inspiration: The project draws inspiration from nature and Eastern philosophy. All Things Grow inherits the cosmology of the Tao Te Ching, while Qiyun Xianjing echoes the pursuit of reclusion found in traditional landscape paintings. The seedling like outdoor storefront, the mirror motif in the water purifier area, and the meticulously designed green landscape collectively translate man nature harmony and void solid interplay into tangible spatial language, achieving a modern expression of cultural heritage.
Project Duration: The project was designed and fully realized in 2025.
Operation Flow: The outdoor storefront mimics sprouting seedlings to convey natural vitality, evolving into an artistic interface that bridges technology, nature, and culture. The area for water purifiers and cleaning appliances at the entrance guides users toward an efficient, fulfilling lifestyle. The integrated service area features soft materials, gentle circulation, and a serene ambiance, along with the green landscape, creating a sanctuary where visitors can pause with ease and restore emotional balance.
Team Members: Xiaoyuan Gu
Ruihua Diao
Shen Lv
Li Tang
Jinjin Meng
Chunxue Zhang