Once Upon a Rabbit Fonction principale : Court-métrage d'animation by Jesseter Wang and Hannah Sun

Once Upon a Rabbit Fonction principale : Court-métrage d'animation by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Film Competition Category.

BronzeFilm· 2026

Once Upon a Rabbit Fonction principale : Court-métrage d'animation

by Jesseter Wang and Hannah Sun

A' Design Award de Bronze Winner in Film Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Once Upon a Rabbit Fonction principale : Court-métrage d'animation

Texte du livre : Once Upon a Rabbit est un projet de design animé inspiré des détails culturels de la fête des Lanternes et des souvenirs visuels de l'enfance. L'œuvre établit un langage visuel doux et expressif à travers un mélange de formes tridimensionnelles et de sensibilité au dessin à la main, créant une imagerie qui semble à la fois structurée et ludique. Des motifs récurrents tels que le lapin et les Tangyuan, boules de riz, servent d'ancrages visuels, tandis que le mouvement, le rythme et la composition mettent l'accent sur l'atmosphère et la continuité, aboutissant à une expérience de design cohérente ancrée dans la chaleur, la familiarité et la résonance culturelle.

The Recognition

About the A' Design Award de Bronze

Once Upon a Rabbit Fonction principale : Court-métrage d'animation est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Once Upon a Rabbit Fonction principale : Court-métrage d'animation est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Once Upon a Rabbit Fonction principale : Court-métrage d'animation satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensions & Packaging: 16x9 video file
Tags: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Production Technology: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Design Challenge: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Research: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiration: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Project Duration: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Operation Flow: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Team Members: Jesseter Wang,
Hannah Sun
Image Credits: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]