Bronze Graphisme · 2026
Taoxichuan Illustration en rouleau
by Yao Wu
- A' Design Award de Bronze 2026 in Graphisme
- CLIENT: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.
- Estimated Number of Design Views: 8,311
- Verification code E2083C45CD · Verify this award
Colors
About Taoxichuan Illustration en rouleau
Taoxichuan est une illustration en rouleau créée pour un quartier culturel de la céramique à Jingdezhen. L'illustration retrace 600 ans d'histoire de la porcelaine ainsi que le développement du quartier en une composition continue. Un style pictural plat et des couleurs vives donnent naissance à une forêt de porcelaine fantastique où se mêlent plantes, porcelaines et personnages. Trois personnages originaux, le Dieu du Four, le Dieu du Vin et le Dieu de la Mer, jalonnent le parcours. L'illustration vectorielle est structurée en calques afin de permettre des recadrages flexibles et déclinée en CMJN comme en RVB. Le rouleau fait également office de carte narrative qui guide les visiteurs.
About the A' Design Award de Bronze
Taoxichuan Illustration en rouleau est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Taoxichuan Illustration en rouleau est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Taoxichuan Illustration en rouleau satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Press Kit
- Unique Properties
- The scroll narrates and integrates thousands of years of Jingdezhen porcelain culture and Taoxichuan’s development. Adopting flat style and vivid colors, it constructs a fantasy forest vision with plants running through the whole scroll, blending with porcelain and figures to create a healing and relaxed atmosphere. The three new images of Kiln God, Wine God and Sea God show the cultural heritage and humanistic warmth of Taoxichuan.
- Dimensions & Packaging
- Vector format with layered structure for flexible cropping. Dual color modes CMYK and RGB.
- Tags
- Taoxichuan, Scroll Illustration, Jingdezhen Porcelain Culture, Fantasy Vision, Kiln God, Wine God, Sea God, Humanistic Illustration
- Production Technology
- The scroll is created as a high-resolution digital illustration using vector-based flat painting techniques. Colors are rendered in CMYK for print accuracy and RGB for screen display. Large scale installations use UV printing on durable substrates. Merchandise applications employ digital printing on paper, fabric, and acrylic.
- Design Challenge
- It activates 600 years of porcelain culture in scroll form, creates an original fantasy porcelain forest visual language; the symbiosis of nature, artifacts and people conveys humanistic care; the three original god IPs enrich regional cultural symbols, providing an innovative paradigm for cultural tourism illustration and cultural inheritance.
- Research
- Research covered Jingdezhen 600 year porcelain history and Taoxichuan transformation from state owned factory to creative district Fieldwork included documentation of kiln architecture ceramic textures and interviews with cultural practitioners Findings revealed audiences respond to narrative driven visuals blending historical depth with contemporary warmth This informed the scroll approach using flat painting and vibrant colors to create an immersive porcelain forest that intertwines plants ceramics and figures making heritage accessible and emotionally resonant
- Inspiration
- This is a monumental scroll illustration created for Taoxichuan, integrating 600 years of Jingdezhen porcelain history and the origin of Taoxichuan, reviewing the past and looking forward to the future. With flat painting and bright colors, it builds a warm and fantasy porcelain forest where plants, porcelain and people blend, conveying relaxation and humanistic care, and interpreting Taoxichuan’s spirit of realizing ideals. It also creates three original images: Kiln God, Wine God and Sea God.
- Project Duration
- The project started in January 2026 in Beijing and finished in April 2026 in Beijing.
- Operation Flow
- The scroll functions as a narrative map guiding visitors through Taoxichuan. Viewers follow the composition from historical kilns to contemporary districts, discovering three deity characters along the way. Digital versions allow zooming to explore details, with hotspots revealing cultural stories. The scroll serves as a visual anchor for wayfinding, merchandise design, and social media engagement.
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