SugarLady Ladies Brand Pop-up Store Design intérieur de boutique éphémère by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award d'Argent in Design d'Intérieur Competition Category.

ArgentIntérieur· 2017

SugarLady Ladies Brand Pop-up Store Design intérieur de boutique éphémère

by Prism Design

Client: Prism Design

A' Design Award d'Argent Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #50897

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Design intérieur de boutique éphémère

SugarLady est un aménagement intérieur de boutique éphémère conçu pour une marque de prêt-à-porter féminin à Shanghai, en Chine. Le cristal de sucre en constitue le thème principal, établissant un lien entre l'espace intérieur et le nom de la marque. Chaque module d'exposition est constitué d'une ossature en acier recouverte d'une toile de nylon industriel. Des dalles LED de 600 par 600 millimètres éclairent les modules de l'intérieur, si bien que chaque unité diffuse une lueur douce. Ces modules, simples et légers, peuvent être assemblés, déplacés et recomposés selon de multiples configurations. La surface totale est de 6 par 10 mètres et comprend une cabine d'essayage.

The Recognition

About the A' Design Award d'Argent

SugarLady Ladies Brand Pop-up Store Design intérieur de boutique éphémère est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. SugarLady Ladies Brand Pop-up Store Design intérieur de boutique éphémère est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. SugarLady Ladies Brand Pop-up Store Design intérieur de boutique éphémère est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI