DuePiùTre – Più Che Hamburger L'identité Visuelle by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2017
DuePiùTre – Più Che Hamburger L'identité Visuelle
Client: Ferrariodesign
A' Design Award de Bronze Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger L'identité Visuelle
DuePiùTre est un petit bistrot proposant non seulement des hamburgers, mais aussi du pastrami et du poulet à la bière, le tout revisité avec des produits italiens frais et authentiques. Le bouledogue a été choisi parce qu'il était pendant la Première Guerre mondiale la mascotte de la marine américaine et parce qu'il est le chien de compagnie d'un des partenaires du bistrot. Pour compenser le nom inventé du lieu, le design comprend une toque de chef pour le bouledogue et un pay-off qui tentent de transmettre l'idée d'un établissement proposant de la nourriture de manière plus directe.
The Recognition
About the A' Design Award de Bronze
DuePiùTre – Più Che Hamburger L'identité Visuelle est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. DuePiùTre – Più Che Hamburger L'identité Visuelle est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. DuePiùTre – Più Che Hamburger L'identité Visuelle satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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