Mrs T Design d'identité visuelle d'entreprise by Julia Hell

Mrs T Design d'identité visuelle d'entreprise by Julia Hell is a highly esteemed winner of the very prestigious 2018 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2018

Mrs T Design d'identité visuelle d'entreprise

by Julia Hell

Client: Mrs T

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #60957

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Colors

The Design

About Mrs T Design d'identité visuelle d'entreprise

Mrs T est une identité visuelle globale conçue pour une manufacture d'épicerie fine qui utilise le thé comme ingrédient dans ses pâtisseries et ses douceurs. L'identité visuelle affiche une esthétique épurée et élégante, avec des emballages majoritairement blancs rehaussés par trois couleurs institutionnelles. Le logo fait office de cadre qui signe chaque article issu de la manufacture ; il est appliqué en dorure à chaud sur les cartes de visite. Les polices retenues évoquent des étiquettes manuscrites et soulignent le caractère artisanal des produits. Les sachets et les bocaux en verre sont scellés et étiquetés à l'extérieur afin de préserver les denrées qu'ils contiennent.

The Recognition

About the A' Design Award de Bronze

Mrs T Design d'identité visuelle d'entreprise est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Mrs T Design d'identité visuelle d'entreprise est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Mrs T Design d'identité visuelle d'entreprise satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions & Packaging: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Production Technology: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Challenge: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Research: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiration: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Project Duration: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operation Flow: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Team Members: Frontend Developer: Jannis Hell
Image Credits: All Images: Photographer / Jannis Hell, 2017