Niannujiao Jiaoding Flagship Store Magasin phare by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Magasin phare by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award de Fer in Design d'Intérieur Competition Category.

FerIntérieur· 2019

Niannujiao Jiaoding Flagship Store Magasin phare

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award de Fer Winner in Intérieur Category

13,638

Verified Award Winner

Verify Award Status for #82900

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Magasin phare

Le magasin phare Niannujiao Jiaoding est un espace de vente au détail situé à Pékin, en Chine, qui réunit deux marques de mode féminine dans un même volume de 180 mètres carrés. Le concept de design repose sur une neutralité équilibrée. Le style, les couleurs, la circulation, les fonctions et la gamme de produits sont équilibrés afin que chaque marque conserve son caractère propre. Niannujiao se distingue par son élégance et sa clarté, tandis que Jiaoding se veut moderne, épurée et tendance. Les matériaux comprennent le carrelage en ardoise grise, le placage d'acier bronze, le miroir clair, la peinture blanche et rose, le panneau de bois, le textile et le terrazzo artificiel.

The Recognition

About the A' Design Award de Fer

Niannujiao Jiaoding Flagship Store Magasin phare est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Niannujiao Jiaoding Flagship Store Magasin phare est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Niannujiao Jiaoding Flagship Store Magasin phare est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi