Logotype SETMA Le Logotype by Mateus Matos Montenegro

Logotype SETMA Le Logotype by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2019

Logotype SETMA Le Logotype

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award de Bronze Winner in Graphisme Category

15,444

Verified Award Winner

Verify Award Status for #85377

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Colors

The Design

About Logotype SETMA Le Logotype

La marque SETMA, Secrétariat Municipal du Tourisme et de l'Environnement de Jijoca de Jericoacoara, représente le paysage harmonieux et les merveilles naturelles de la ville, du Blue Lagoon, de la Serrote, de la Pierre Percée, de la Mer et de l'emblématique Coucher de Soleil sur les Dunes. Le concepteur a unifié tous ces éléments dans une forme harmonieuse avec l'utilisation d'éléments courbes sinusoïdaux, qui représentent la fréquence, l'équilibre et l'équilibre entre toute la beauté naturelle et l'expérience que la ville offre, jugée belle par ses habitants et de nombreux visiteurs du monde entier.

The Recognition

About the A' Design Award de Bronze

Logotype SETMA Le Logotype est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Logotype SETMA Le Logotype est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Logotype SETMA Le Logotype satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro