The Rules of War Série d'affiches by Mirna Noaman

The Rules of War Série d'affiches by Mirna Noaman is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2020

The Rules of War Série d'affiches

by Mirna Noaman

Client: International Committee of the Red Cross

A' Design Award d'Argent Winner in Graphisme Category

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Colors

The Design

About The Rules of War Série d'affiches

« Les Règles de la guerre » est une série d'affiches consacrée au droit international humanitaire et aux règles de retenue dans les conflits armés. La série exploite principalement l'espace négatif, sans couleurs, formes ni figures susceptibles de désigner l'une ou l'autre partie à un conflit. Quatre thématiques présentent les enseignements communs au droit international humanitaire et au Coran. Les affiches ont été conçues pour rapprocher ces règles des publics arabophones et musulmans pendant le Ramadan. Chaque affiche mesure 1000 sur 700 millimètres et se prête aussi bien à une diffusion imprimée que numérique.

The Recognition

About the A' Design Award d'Argent

The Rules of War Série d'affiches est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. The Rules of War Série d'affiches est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. The Rules of War Série d'affiches est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
Dimensions & Packaging: 1000 mm x 700 mm x 200 gm
Tags: Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
Production Technology: iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
Design Challenge: The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
Research: To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
Inspiration: Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
Project Duration: This project was created during the month of May 2019 in Cairo, Egypt.
Operation Flow: These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
Patents: Copyrights belong to the International Committee of the Red Cross, 2019.
Team Members: Mirna Noaman
Salma Nasrallah
Safaa Abdelbaky
Ahmad Al Dawoody
Martin Unternaehrer
Image Credits: Illustrator / Creative Director: Mirna Noaman