Meat n Beer La Conception De La Marque by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2020
Meat n Beer La Conception De La Marque
Client: Meat n Beer
A' Design Award de Bronze Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer La Conception De La Marque
Meat n Beer est considéré comme un magasin phare vendant des viandes et des bières de spécialité. L'inspiration pour le logo est venue de la fusion de leurs deux produits phares. Des têtes de bétail traditionnelles avec leurs cornes pointues, transformées avec un design emblématique en un vecteur de cadre en fil de fer rustique moderne, interagissant avec l'autre élément traditionnel, la bouteille de bière. L'union est dans un espace positif et négatif, succinctement et élégamment en un seul symbole où le texte et l'image forment une seule image. La typographie joue et mélange une police industrielle de style ancien avec un script plus moderne.
The Recognition
About the A' Design Award de Bronze
Meat n Beer La Conception De La Marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Meat n Beer La Conception De La Marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Meat n Beer La Conception De La Marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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