Changing Perspectives Typographie environnementale by Haley Tebo

Changing Perspectives Typographie environnementale by Haley Tebo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Graphique Competition Category.

BronzeGraphisme· 2020

Changing Perspectives Typographie environnementale

by Haley Tebo

Client: Haley Tebo

A' Design Award de Bronze Winner in Graphisme Category

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Verified Award Winner

Verify Award Status for #87839

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The Design

About Changing Perspectives Typographie environnementale

Changing Perspectives est une installation de typographie environnementale conçue pour les panneaux de verre d'un bâtiment universitaire consacré aux arts. Les formes des lettres sont découpées dans du vinyle dépoli et s'alignent pour composer un message lisible à mesure que les passants se déplacent. Le message peut être lu depuis les deux directions, si bien que les spectateurs s'arrêtent et se déplacent pour en compléter la lecture. Chaque lettre mesure environ trente à soixante centimètres de hauteur, sa taille variant selon la distance qui la sépare du spectateur. La lumière qui traverse les panneaux reproduit les formes des lettres sous forme d'ombres et de reflets. L'installation invite l'ensemble du campus à interagir avec la typographie.

The Recognition

About the A' Design Award de Bronze

Changing Perspectives Typographie environnementale est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Changing Perspectives Typographie environnementale est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Changing Perspectives Typographie environnementale satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensions & Packaging: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Tags: Environmental typography, interaction design, user experience, typography, graphic design,
Production Technology: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Design Challenge: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Research: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiration: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Project Duration: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Operation Flow: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Team Members: Angeli Leong
Image Credits: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer