Care for Mom to Be Campagne de sensibilisation sociale by Seyon Kim

Care for Mom to Be Campagne de sensibilisation sociale by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Social Competition Category.

BronzeSocial· 2020

Care for Mom to Be Campagne de sensibilisation sociale

by Seyon Kim

Client: Seyon Kim

A' Design Award de Bronze Winner in Social Category

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Verified Award Winner

Verify Award Status for #87971

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Colors

The Design

About Care for Mom to Be Campagne de sensibilisation sociale

Care for Mom To Be est une campagne de sensibilisation du public aux besoins des femmes enceintes en déplacement. La campagne invite les autres usagers à céder une place dans le train ou un emplacement de stationnement. L'identité visuelle découle d'un logo qui associe la silhouette d'une personne enceinte à la forme d'un cœur, symbolisant à la fois la grossesse et l'attention portée à autrui. Une tonalité pastel chaleureuse, mêlant rouge et orange, remplace la couleur habituellement associée à la grossesse. Des affiches et des tickets de métro imprimés reprennent le logo dans les stations et les parcs de stationnement.

The Recognition

About the A' Design Award de Bronze

Care for Mom to Be Campagne de sensibilisation sociale est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Care for Mom to Be Campagne de sensibilisation sociale est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Care for Mom to Be Campagne de sensibilisation sociale satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim