Ten Affiches par Kalyani Kamat Bambolkar and Ling Lee

Le design Ten Affiches par Kalyani Kamat Bambolkar and Ling Lee est un lauréat très estimé du prestigieux 2020 A' Design Award d'Argent dans la catégorie Design Graphique.

ArgentGraphisme· 2020

Ten Affiches

par Kalyani Kamat Bambolkar and Ling Lee

Client : Kingston University, Kingston School of Art

Lauréat du A' Design Award d'Argent dans la catégorie Graphisme

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Couleurs

Le Design

À propos de Ten Affiches

Le design est une campagne pour le défilé de mode de l'Université de Kingston. La photographie de cette campagne est réalisée en créant 'X' marques sur le corps d'un modèle, ce qui indique le symbolisme des vêtements sur le corps. 'X' indique également le dixième anniversaire de l'école de mode de l'université de Kingston. Une invitation électronique a été envoyée à tous les invités et des affiches et des brochures ont été exposées au Design Museum de Londres.

La Reconnaissance

À propos du A' Design Award d'Argent

Ten Affiches est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Ten Affiches est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Ten Affiches est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Dimensions & Emballage: Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Mots-Clés: poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Technologie de Production: The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Défi de Conception: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Recherche: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspiration: A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Durée du Projet: The project started at the end of September 2017 and finished in October 2017 in London, UK.
Flux Opérationnel: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Brevets: The posters and images are owned by Kingston University.
Membres de l'Équipe: Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Crédits Images: All Photo credits: Kalyani Kamat Bambolkar