Go Training Institution Image de marque by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design Graphique Competition Category.
BronzeGraphisme· 2020
Go Training Institution Image de marque
by Seethink
Client: Seethink
A' Design Award de Bronze Winner in Graphisme Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution Image de marque
L'Institut de formation au go est un projet d'identité visuelle conçu pour une école enseignant le go, jeu de plateau chinois. L'identité repose sur un jeu de formes positives et négatives, une idée visuelle qui renvoie à l'équilibre propre à la culture du go. Le dessin au trait, dans le style traditionnel de l'encre et du pinceau, se conjugue au geste du joueur posant sa pierre. Les éléments traditionnels s'associent à des formes contemporaines et juvéniles, adaptées aux enfants. Les supports imprimés comprennent des cartes de visite, du papier à lettres et des cartes pédagogiques, réalisés en impression numérique et gravure laser. L'objectif est de promouvoir visuellement la culture chinoise.
The Recognition
About the A' Design Award de Bronze
Go Training Institution Image de marque est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Go Training Institution Image de marque est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Go Training Institution Image de marque satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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