A Valley In The City Centre d'expérience marketing by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Intérieur Competition Category.
ArgentIntérieur· 2020
A Valley In The City Centre d'expérience marketing
by Song Han
Client: Shenzhen Horizon Space Design Co., Ltd
A' Design Award d'Argent Winner in Intérieur Category
Verified Award Winner
Verify Award Status for #90964The Design
About A Valley In The City Centre d'expérience marketing
« A Valley In The City » est un centre d'expérience marketing dont l'intérieur s'inspire des collines, des ravins et des ruisseaux de la province du Guangdong. Des formes bioniques créent un cadre moderne et minimaliste, avec un ravin dissimulé au cœur du paysage urbain. Le ravin et les maisons closes sont enveloppés de plaques d'aluminium perforé blanc, qui confèrent à l'espace un profil aux strates variées. Des ouvertures de fenêtres parsèment les murs afin de cadrer les vues tout au long du parcours. Une œuvre d'art en bambou, réalisée par des héritiers de savoir-faire artisanaux traditionnels, se déploie sur près de 300 mètres à travers l'espace.
The Recognition
About the A' Design Award d'Argent
A Valley In The City Centre d'expérience marketing est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. A Valley In The City Centre d'expérience marketing est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. A Valley In The City Centre d'expérience marketing est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
- Dimensions & Packaging
- Installation artwork named Murmuring Zephyr,The length is about 300 meters.
- Tags
- Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
- Production Technology
- This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. - Design Challenge
- This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
- Research
- The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
- Inspiration
- The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
- Project Duration
- The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
- Operation Flow
- The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
- Team Members
- Shenzhen Horizon Space Design Co., Ltd.
Song Han - Image Credits
- Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.
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