EN Skincare Boutique de cosmétiques, institut de beauté by Yusuke Kinoshita is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platine in Design d'Intérieur Competition Category.
PlatineIntérieur· 2020
EN Skincare Boutique de cosmétiques, institut de beauté
Client: Archiee
A' Design Award de Platine Winner in Intérieur Category
- 287,254
- Verified Award Winner
- Verify Award Status for #93094
The Design
About EN Skincare Boutique de cosmétiques, institut de beauté
En Skincare est une boutique de cosmétiques et un institut de soins aménagés dans un immeuble du XVIIIe siècle, au cœur de Paris. Le nom En signifie beauté en japonais, mais peut également évoquer le cercle et le lien. Ces trois acceptions ont inspiré le projet. Une série de cloisons circulaires en laiton divise 150 mètres carrés en quatre espaces répartis sur deux niveaux. Deux salles lumineuses aux enduits de plâtre occupent le rez-de-chaussée, tandis que le sous-sol conserve ses murs en pierre et ses voûtes. Les visiteurs empruntent un parcours sinueux vers chaque espace de soin, reflet de la conception japonaise de l'hospitalité fondée sur la découverte.
The Recognition
About the A' Design Award de Platine
EN Skincare Boutique de cosmétiques, institut de beauté est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. EN Skincare Boutique de cosmétiques, institut de beauté affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. EN Skincare Boutique de cosmétiques, institut de beauté est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed for new Japanese cosmetics brand En, the store occupies of an 18th-century building in the centre of the French capital. The name "En" translates as "beauty" in Japanese, but can also mean "circle" and "connection". These three translations all inspired the design of the store. On the ground floor are two bright minimal spaces, furnished with curving brass partitions and furniture. Meanwhile the basement reveals the building's history, with exposed stone walls and a vaulted ceiling.
- Dimensions & Packaging
- The existing 150 square meter spaces were divided into 4 main rooms: 2 rooms with stone vaulted spaces in the basement and 2 rooms finished with white plaster on the ground floor. A different scale of circles is composed for each room to create a functional plan. Room1: the entrance and the boutique, Room2: the counseling and the treatment space, Room3: the hall and the massage space, Room4: the product gallery and the blending counter.
- Tags
- Skincare, brass, paris, japan
- Production Technology
- The external surfaces of the circle partitions are finished in polished brass to bring a distorted and warm reflection. This beautiful expanded space creates the feeling for the visitor step into an elegant and extraordinary world.
- Design Challenge
- Merging two history and culture, between French and Japanese. Mixing culture in a strong clear story is always a challenge. Once we could figure out this strong idea, then we believe this new story could attract the people.
- Research
- The site has prime Parisian location, in the 6th arrondissement steps from the Jardin de Luxembourg. We preserved most of the existing structure of the 18th-century building, adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer, enchanting them to delve deeper into the store.
- Inspiration
- Adding a series of circular partitions across four rooms and two levels to gently define the various functions of the space. This leans into the Japanese hospitality principal of discovery; patrons must wind through the store to find each treatment area, rather than walking into an obvious open-plan. The unusual geometric forms serve to spark curiosity in the customer. The concept of ‘beauty’ by choosing golden polished brass for the circular partitions and accent pieces throughout the store.
- Project Duration
- Project started in December 2017 and opened to public at July 2019 in paris. 7 Rue de Condé75006 Paris
- Operation Flow
- The space cut off by the circle partitions connects all the required functions. This remaining space between the existing walls and the integrated circle partitions creates a geometrically curious form and an original circulation with an aesthetical experience. The customer cannot get into each service rooms directly, but must walk along a winding path toward the destination. This method that let the visitors walk along and enhance his expectation is typical Japanese way of hospitality, as in the traditional tea culture.
- Patents
- Photography is by David Foessel
- Team Members
- Yusuke Kinoshita
- Image Credits
- Photography is by David Foessel
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
