BLunch Sac-repas isotherme by Valeria Zerbo

BLunch Sac-repas isotherme by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Accessoire Competition Category.

BronzeAccessoire· 2020

BLunch Sac-repas isotherme

by Valeria Zerbo

Client: Pinapple New York

A' Design Award de Bronze Winner in Accessoire Category

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Colors

The Design

About BLunch Sac-repas isotherme

BLunch est un sac-repas isotherme conçu pour les femmes aux longues journées de travail. Deux compartiments séparent les aliments des effets personnels. Une vaste section isotherme, fermée par une fermeture éclair centrale, accueille le déjeuner ou les en-cas, tandis qu'une section fine dotée d'une fermeture éclair sur le dessus reçoit les objets du quotidien. Une doublure imperméable prévient les fuites et des surpiqûres sur toute la surface du tissu dissimulent le textile isolant intérieur. Une poche plaquée extérieure complète l'ensemble. Le sac est fabriqué artisanalement en Italie à partir de cuir pleine fleur et de tissu tissé italien, sélectionnés pour leur texture et leur durabilité.

The Recognition

About the A' Design Award de Bronze

BLunch Sac-repas isotherme est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. BLunch Sac-repas isotherme est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. BLunch Sac-repas isotherme satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.