Yulai Fang Intérieur de restaurant by Yue Jiang

Yulai Fang Intérieur de restaurant by Yue Jiang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Intérieur Competition Category.

BronzeIntérieur· 2020

Yulai Fang Intérieur de restaurant

by Yue Jiang

Client: MET Creative Brand

A' Design Award de Bronze Winner in Intérieur Category

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Verified Award Winner

Verify Award Status for #95749

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Colors

The Design

About Yulai Fang Intérieur de restaurant

Yulai Fang est un intérieur de restaurant de 215 mètres carrés implanté au sein d'un centre commercial très fréquenté. Le design relie et superpose des formes géométriques afin de composer une façade unifiée. Le terrazzo et l'acier inoxydable miroir séparent les espaces intérieurs et extérieurs. L'entrée conserve les teintes orange et noire de l'identité de la marque. Une entrée semi-ouverte laisse passer la lumière et les perspectives. Les plafonds miroirs atténuent la sensation de lourdeur des zones basses et créent des reflets variés. Un espace avec une grande table commune et un espace avec des tables carrées accueillent différents types de convives.

The Recognition

About the A' Design Award de Bronze

Yulai Fang Intérieur de restaurant est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Yulai Fang Intérieur de restaurant est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Yulai Fang Intérieur de restaurant satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Dimensions & Packaging: The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
Tags: Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology: Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge: The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Research: With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration: As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Project Duration: The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Patents: Copyrights belong to Yue Jiang, 2019.
Team Members: Yue Jiang
Ting Pan
Yanhong Li
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.