Hch Design intérieur d'une boutique de mode by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Intérieur Competition Category.
ArgentIntérieur· 2021
Hch Design intérieur d'une boutique de mode
by SpActrum
Client: SpActrum
A' Design Award d'Argent Winner in Intérieur Category
Verified Award Winner
Verify Award Status for #95823The Design
About Hch Design intérieur d'une boutique de mode
HCH est une boutique de mode située dans un centre commercial contemporain. Le projet s'inspire de la salle à colonnes symétrique, qui évoque le plan d'une basilique classique. L'intérieur passe ainsi d'un caractère commercial à une dimension sacrée. L'agencement se fonde également sur les temples de la Grèce antique et sur les principes d'axes visuels de l'Acropole. Trois passerelles roses sont disposées de manière à se faire face et à guider les visiteurs à travers la profondeur de l'espace. Des mannequins peuvent être insérés dans des ouvertures pratiquées à la surface des passerelles afin de composer un podium de défilé. Le béton renforcé de fibres de verre, le terrazzo et l'acier sont mis en œuvre.
The Recognition
About the A' Design Award d'Argent
Hch Design intérieur d'une boutique de mode est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Hch Design intérieur d'une boutique de mode est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Hch Design intérieur d'une boutique de mode est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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