ODTU Sanat 20 La Conception D'identité Visuelle by Kenarkose Creative

ODTU Sanat 20 La Conception D'identité Visuelle by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2020

ODTU Sanat 20 La Conception D'identité Visuelle

by Kenarkose Creative

Client: Middle East Technical University

A' Design Award d'Argent Winner in Graphisme Category

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Verified Award Winner

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Colors

The Design

About ODTU Sanat 20 La Conception D'identité Visuelle

Pour la 20e année d'ODTU Sanat, un festival d'art organisé chaque année par l'Université technique du Moyen-Orient, la demande était de créer un langage visuel pour mettre en évidence les 20 années consécutives du festival. Comme demandé, la 20e année du festival a été soulignée en l'abordant comme une œuvre d'art couverte à dévoiler. Les ombres des mêmes couches colorées qui forment les nombres 2 et 0 ont créé une illusion 3D. Cette illusion donne une sensation de relief et les chiffres ont l'air de se fondre dans l'arrière-plan. Le choix de couleurs vives crée un contraste subtil avec la tranquillité du wavy 20.

The Recognition

About the A' Design Award d'Argent

ODTU Sanat 20 La Conception D'identité Visuelle est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. ODTU Sanat 20 La Conception D'identité Visuelle est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. ODTU Sanat 20 La Conception D'identité Visuelle est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions & Packaging: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tags: Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Research: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Project Duration: The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Team Members: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Image Credits: All visual materials were designed and produced by Kenarkose Creative.