Youngor Fashion Concept Store Design intérieur de commerce de détail by Jeffrey Zee

Youngor Fashion Concept Store Design intérieur de commerce de détail by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Intérieur Competition Category.

ArgentIntérieur· 2020

Youngor Fashion Concept Store Design intérieur de commerce de détail

by Jeffrey Zee

Client: JFR Studio

A' Design Award d'Argent Winner in Intérieur Category

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The Design

About Youngor Fashion Concept Store Design intérieur de commerce de détail

Le Youngor Fashion Concept Store est un projet d'architecture intérieure commerciale de 5 000 mètres carrés. Le bâtiment d'origine est une demi-sphère dotée d'une façade en verre. L'intérieur a été entièrement vidé et un noyau central en forme de parapluie a été édifié au centre. Des perforations aléatoires dans la surface du parapluie laissent pénétrer la lumière naturelle et créent un délicat jeu d'ombres et de lumières. Le noyau central abrite un ascenseur et relie les différents niveaux. De larges marches à l'entrée servent à la fois de présentoirs pour les produits et d'assises. Le projet met en œuvre de la maille métallique, du bambou tressé et du terrazzo.

The Recognition

About the A' Design Award d'Argent

Youngor Fashion Concept Store Design intérieur de commerce de détail est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Youngor Fashion Concept Store Design intérieur de commerce de détail est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Youngor Fashion Concept Store Design intérieur de commerce de détail est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.