CoDe Musée du design par Tihany Design and Matteo Vercelloni

Le design CoDe Musée du design par Tihany Design and Matteo Vercelloni est un lauréat très estimé du prestigieux 2020 A' Design Award d'Or dans la catégorie Patrimoine Culturel.

OrPatrimoine Culturel· 2020

CoDe Musée du design

par Tihany Design and Matteo Vercelloni

Client : Tihany Design; Matteo Vercelloni

Lauréat du A' Design Award d'Or dans la catégorie Patrimoine Culturel

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Couleurs

Le Design

À propos de CoDe Musée du design

CoDe est un musée du design installé à bord d'un navire de croisière. Le musée présente 470 pièces du design italien, des années 1930 à nos jours, parmi lesquelles du mobilier, des articles de mode et des objets du quotidien. CoDe occupe 400 mètres carrés dans une zone de passage très fréquentée, entre deux espaces de divertissement. L'aménagement s'organise autour d'un portail-parcours formé d'une succession d'arches en acier inoxydable éclairées de l'intérieur. Les visiteurs peuvent traverser l'espace comme un couloir ou s'écarter pour observer les vitrines disposées de part et d'autre, ce qui encourage les visites répétées.

La Reconnaissance

À propos du A' Design Award d'Or

CoDe Musée du design est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. CoDe Musée du design est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. CoDe Musée du design crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.
Dimensions & Emballage: 400 sq/m
Mots-Clés: Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture
Technologie de Production: CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.
Défi de Conception: CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.
Recherche: Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.
Inspiration: CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.
Durée du Projet: CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.
Flux Opérationnel: The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.
Membres de l'Équipe: Museum Design: Tihany Design
Design of Exhibitions: Matteo Vercelloni
Curator: Matteo Vercelloni with Paola Gallo
Graphic Design: Cristina Menotti
Movie selection: Roberto Dassoni
Fashion Research and selection: Augusta Grecchi
Crédits Images: Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019