Wild Cook Advertising Affiche by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Affiche by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fer in Publicité Competition Category.

FerPublicité· 2020

Wild Cook Advertising Affiche

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award de Fer Winner in Publicité Category

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Verified Award Winner

Verify Award Status for #99688

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Colors

The Design

About Wild Cook Advertising Affiche

La publicité est l'une des parties les plus importantes de la présentation d'un produit. Pour pouvoir présenter un design, les designers doivent comprendre les principaux aspects du design et pour le présenter de manière artistique, ils doivent se concentrer sur ses caractéristiques les plus importantes.Le design présenté est des affiches publicitaires pour un produit qui donne fumant des parfums allant de la combustion douce de matériaux naturels à la nourriture, c'est pourquoi les concepteurs ont insisté pour montrer les matériaux naturels qui brûlaient et la fumée qui en sortait. L'intention des concepteurs était de stimuler leur curiosité pour la publicité.

The Recognition

About the A' Design Award de Fer

Wild Cook Advertising Affiche est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Wild Cook Advertising Affiche est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Wild Cook Advertising Affiche est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad