Beyond the Blue Boek by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Print en Publisearre Media Ûntwerp Competition Category.

SulverPrint· 2020

Beyond the Blue Boek

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award yn Sulver Winner in Print Category

33,168

Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Boek

Beyond the Blue is in boek oer miljeuproblemen dy't mei de see te krijen hawwe. Elk haadstik wurdt ynlaat troch in dúdlike kleurchip dy't in oar gesicht fan de oseaan sjen lit. In griene chip stiet foar in sûn seewâld, wylst in reade chip ferwiist nei in see dy't tsjuster kleure is troch waltebloed. Kleur wurdt brûkt as in ienfâldige en universele manier om komplekse miljeu-ûnderwerpen út te lizzen oan lêzers fan alle leeftiden. It boek is 187 mm by 245 mm en hat 90 siden. It printsjen brûkt sojaboaljeynkt op 100 g mat papier, en de triedbining beheint it gebrûk fan lym.

The Recognition

About the A' Design Award yn Sulver

Beyond the Blue Boek is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Beyond the Blue Boek wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Beyond the Blue Boek is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam